“广货行天下”春季行动取得开门红 一批批广东好物成为消费市场的“流量担当”

Core Insights - The "Guangdong Goods Going Global" spring campaign has significantly boosted market consumption potential, with notable increases in both recognition and sales of Guangdong products domestically and internationally [2][4]. Group 1: Sales Performance - The first event of the spring campaign in Foshan on January 15 led to a sales surge, with 29 out of 32 participating live-streaming companies reporting increased sales compared to the previous day, and overall sales up by 110% [2]. - Specific product sales saw remarkable growth, with the sales of a tea kettle reaching five times the usual volume, and a multi-functional electric cooker increasing by 254% [2]. - The sales of a boiled egg cooker reached 1,300 units in one day, marking a 197% increase from the previous day [2]. Group 2: Promotional Strategies - The campaign employs a "government platform, platform support, enterprise participation" model, with various departments collaborating to create a comprehensive promotional system [3]. - The provincial industrial and information technology department initiated the campaign by organizing a home appliance promotion event, collaborating with major e-commerce platforms to establish a dedicated promotional zone [3]. - The provincial commerce department is focusing on integrated development of domestic and foreign trade, promoting a "global, national, and southern Guangdong" marketing system [3]. Group 3: Economic Impact - The campaign is expected to generate over 200 billion yuan in sales from the "old for new" program throughout the year, significantly enhancing agricultural product sales and injecting vitality into the Spring Festival consumption market [4]. - Many Guangdong enterprises have expanded their sales channels and enhanced brand influence through participation in the campaign, with leading companies solidifying their market positions [4]. - The brand image of "Guangdong Goods" is evolving from "Made in Guangdong" to "Intelligent Manufacturing in Guangdong," with cultural connotations and quality values gaining widespread market recognition [4]. Group 4: Future Initiatives - The provincial industrial and information technology department plans to continue the momentum with 12 online promotional events leading up to the Spring Festival, focusing on various product categories [5]. - The provincial commerce department aims to implement three major actions to ensure the campaign's effectiveness, including a large-scale exhibition to support 1,500 enterprises [5]. - The provincial agricultural and rural affairs department will launch a series of promotional activities throughout the year, focusing on seasonal products and enhancing the storytelling of Guangdong agricultural brands [5]. Group 5: Cultural Integration - The provincial culture and tourism department is organizing events to promote the integration of culture and tourism with Guangdong goods, enhancing their cultural appeal and market competitiveness [6]. - The campaign is driving Guangdong's quality products into broader markets, from home appliances to agricultural products and cultural creations [6].