Huan Qiu Wang·2026-01-20 09:56Core Insights - Taobao Flash Purchase has launched eight initiatives to support urban riders during the Spring Festival, investing nearly 2 billion yuan to enhance their income and well-being [1][2][5] Group 1: Financial Incentives - The company will provide a total of nearly 2 billion yuan in subsidies for urban riders from February 4 to March 3, 2026, aimed at rewarding those who remain on duty during the Spring Festival [2][3] - Continuous riders in cities like Shanghai are expected to earn thousands to tens of thousands more than usual due to these incentives [2] Group 2: Support for Returning Home - Taobao Flash Purchase has partnered with Fliggy and Alipay to offer exclusive train ticket subsidies of 50-100 yuan for urban riders returning home or going back to work [5] - The "Tap to Open" feature on Alipay has been implemented in 9,113 communities across 237 cities, facilitating easier access for riders during the Spring Festival [5] Group 3: Meal and Equipment Support - The company will provide meal support for urban riders, including a special event where riders can receive a 0.01 yuan drink on the eighth day of the lunar calendar and a maximum 2,600 yuan red envelope for group meals in select cities [6][8] - An additional 45 million yuan will be allocated for winter equipment upgrades, providing over a million pieces of warm gear to riders [8] Group 4: Community Engagement - Various local government departments will collaborate with Taobao Flash Purchase to conduct community outreach, including material distribution and events to honor urban riders [8] - The company aims to create a supportive social atmosphere for new labor forms, emphasizing respect and care for urban riders [8]