兰蔻被质疑新品海报抄袭Fan Beauty，称其整体构图、风格高度相似

Group 1 - The core issue revolves around allegations of plagiarism, where a user on Xiaohongshu accused Lancôme of copying promotional images from Fan Beauty, highlighting similarities in composition and overall style [2] - Lancôme's new product campaign slogan is "Unlock Your Red Carpet Glamour," which closely resembles Fan Beauty's repeated use of "Red Carpet Glamour" as a key phrase [5] - As of January 16, 2026, Lancôme has not removed the related promotional images or issued an official response to the allegations [5] Group 2 - Fan Beauty, a celebrity-owned brand associated with actress Fan Bingbing, was launched in 2018 and has established a significant consumer base and brand presence [5] - The brand's Gross Merchandise Volume (GMV) grew from approximately 300 million yuan in 2021 to 850 million yuan in 2022, and is projected to reach 1.45 billion yuan in 2024 [5] - Notable products from Fan Beauty include the "Sea Grape" mask, "Dragon Blood" mask, and "Tremella Okra" mask, which have contributed to its brand identity [5] Group 3 - Lancôme, founded in 1935, is a high-end cosmetics brand from France and was acquired by L'Oréal Group in 1964, operating as part of its luxury division [5] - The brand offers a wide range of products including skincare, perfumes, and makeup [5]