Jin Rong Jie·2026-01-20 09:59Group 1 - The core viewpoint of the news is the implementation of the personal consumption loan interest subsidy policy, which allows consumers to benefit from financial incentives when purchasing products through platforms like JD.com [1][2] - The new policy extends the interest subsidy period to the end of 2026 and broadens the scope of eligible purchases, removing previous limits on subsidy amounts and categories [2] - JD.com has integrated the subsidy service across over a billion products, significantly enhancing consumer spending and financial inclusivity, with average spending per user increasing by nearly 20% since the policy's implementation [2] Group 2 - Consumers can enjoy multiple discounts and subsidies simultaneously, with the system automatically calculating eligible subsidy amounts during the payment process [2] - The policy has particularly benefited users in lower-tier cities, with 44% of subsidy orders coming from these areas, highlighting the reach of inclusive finance [2] - JD.com aims to continue promoting consumer spending through the effective implementation of this policy, enhancing spending flexibility for consumers [2]