从“卖身”蒙牛到“单飞”！“乳业第三”君乐宝携198亿营收闯关港交所

Core Viewpoint - Junlebao Dairy Group Co., Ltd. has submitted its listing application to the Hong Kong Stock Exchange, with CICC and Morgan Stanley as joint sponsors, marking a significant step in its long-anticipated public offering [1][2]. Group 1: Company Overview - Junlebao is the third-largest comprehensive dairy company in China, holding a market share of 4.3% in 2024, with projected revenues of 19.834 billion RMB, reflecting a 13% increase from 2023 [2]. - The company has a historical background dating back to 1995, initially focusing on yogurt before expanding into low-temperature milk products [3]. Group 2: Financial Performance - Junlebao's revenue is expected to grow from 17.546 billion RMB in 2023 to 19.834 billion RMB in 2024, with a net profit increase from 603 million RMB to 1.16 billion RMB, representing a 92.5% growth [2][5]. - The company's operating costs for 2023, 2024, and the first three quarters of 2025 are 11.543 billion RMB, 12.959 billion RMB, and 10.298 billion RMB, respectively, accounting for 65.8%, 65.3%, and 68.0% of revenue [5]. Group 3: Product Segmentation - In 2024, low-temperature yogurt and fresh milk will account for 38.2% of Junlebao's revenue, increasing to 42.5% in the first nine months of 2025, with higher gross margins of 31.8% and 38% respectively [3][4]. - The gross profit margin for low-temperature liquid milk products is projected to be 34.5% in 2025, while the margin for room-temperature milk products is significantly lower at 18.8% [4]. Group 4: Historical Context and Ownership Changes - Junlebao was previously a subsidiary of Sanlu Group and faced challenges during the 2008 melamine scandal, despite not being directly involved in the milk powder business [6]. - The company regained control from Mengniu Dairy in 2019, after which it began a series of acquisitions to expand its market presence [7].