野人先生创始人回应定价过高争议：“是我们把行业价格打下来了”

Core Viewpoint - The founder of Mr. Yeren, Cui Jianwei, defended the brand's pricing strategy, claiming that Mr. Yeren has significantly reduced the price of Gelato compared to industry standards, with a focus on maintaining competitive pricing in a saturated market [1] Group 1: Pricing Strategy - Mr. Yeren offers Gelato at a price of 28 yuan for 130 grams, which is a significant reduction compared to the industry norm of 30-40 yuan for 80 grams [1] - The brand's pricing strategy is designed to attract a specific customer base, with a reported gross margin exceeding 60% [4] Group 2: Market Expansion - Mr. Yeren has rapidly expanded, opening over 160 stores in 2024 and more than 280 stores from January to May 2025, reaching over 1,000 stores by August 2025 [1] - The brand's product offerings include unique flavors such as pistachio and five-spice rice, with promotional strategies like "any two flavors for 36 yuan" and "buy one get one free" in the evenings [4] Group 3: Consumer Perception and Controversies - There have been controversies regarding the use of frozen milk base with a six-month shelf life, which some consumers argue contradicts the brand's "freshly made" claims [2] - A survey indicated that 93.1% of consumers prefer ice cream priced below 20 yuan, highlighting potential challenges for Mr. Yeren's pricing strategy [2]