Core Insights - The article highlights the successful integration of rural e-commerce in revitalizing the local economy, exemplified by the live-streaming efforts of a village leader promoting local agricultural products [1][2] - The approach combines storytelling with product marketing, emphasizing cultural and emotional connections to enhance consumer engagement [1] Group 1: E-commerce and Economic Impact - The village of Sihou has seen significant economic benefits from e-commerce, with 120,000 tourists visiting during the last National Day holiday, generating over 500,000 yuan in sales for local agritourism and products [2] - The model of "short video traffic + live streaming conversion + community repurchase" has created a complete sales chain, effectively linking online and offline sales [1] Group 2: Brand Development and Community Involvement - The establishment of a physical store, "Yunong Liangpin Fangcheng Specialty Products," serves as a showcase for standardized agricultural products, ensuring quality consistency and allowing local farmers to share in brand profits [1] - The "big household leading small households" model has doubled the income of local farmers, demonstrating the effectiveness of collaborative branding and marketing strategies [1]
河南方城：电商为帆 促农文旅融合
Zhong Guo Jing Ji Wang·2026-01-20 11:41