Xin Lang Cai Jing·2026-01-20 12:08Core Insights - The 2025 Chinese smartphone market activation data shows that Vivo, Xiaomi, and Apple are the top three brands, with Vivo experiencing a year-on-year decline in activation volume, while Xiaomi's sales of the Xiaomi 17 series have propelled it to surpass Apple and rank second in the market [1][4]. Group 1: Market Rankings - Vivo (including iQOO) ranks first with an activation volume of 4,635.70 thousand units, holding a market share of 16.77%, but showing a year-on-year decline of 2.58% from 4,758.52 thousand units in 2024 [3][6]. - Xiaomi (including REDMI) ranks second with an activation volume of 4,588.45 thousand units, achieving a market share of 16.60% and a year-on-year growth of 5.41% from 4,352.78 thousand units in 2024 [3][6]. - Apple ranks third with an activation volume of 4,520.65 thousand units, capturing a market share of 16.35% and experiencing a year-on-year increase of 9.34% from 4,134.30 thousand units in 2024 [3][6]. Group 2: Other Competitors - OPPO (including OnePlus and realme) ranks fourth with an activation volume of 4,399.58 thousand units and a market share of 15.91%, reflecting a year-on-year growth of 7.63% from 4,087.78 thousand units in 2024 [3][6]. - Huawei ranks fifth with an activation volume of 4,340.02 thousand units, holding a market share of 15.70%, but showing a slight year-on-year decline of 0.96% from 4,382.18 thousand units in 2024 [3][6]. - The "Others" category accounts for 5,164.91 thousand units, representing 18.68% of the market, with a year-on-year decline of 8.93% from 5,671.15 thousand units in 2024 [3][6]. Group 3: Industry Commentary - Former REDMI General Manager Wang Teng congratulated Xiaomi and its team for achieving the second position in the Chinese market, emphasizing the challenges ahead due to anticipated supply chain price increases and intensified competition in 2026 [1][4].