德州市政协委员高玉林：聚焦三大方向，全力推动文旅消费提质扩容

Core Insights - The core viewpoint of the news is that the focus of cultural and tourism consumption in Dezhou has shifted from merely selling tickets to offering experiences, culture, and lifestyle, emphasizing emotional resonance and immersive scenarios for visitors [1] Group 1: Project Leadership - The strategy emphasizes strengthening the consumption engine by advancing the construction of key cultural tourism projects, such as the Grand Canal National Cultural Park (Dezhou section) and enhancing the cultural tourism functions of significant areas like the Su Lu Wang Tomb and Ancient Canal District [1] - There is a push for the upgrade of the Qi River Europa Park, leveraging resources from Europa's Dream World and Animal Kingdom to create high-quality leisure and educational tourism destinations [1] - Support for the development of the Le Ling Film and Television City is highlighted, aiming to expand into new business formats like immersive performances and film tourism [1] Group 2: Business Innovation - The initiative focuses on deepening the "Cultural Tourism +" integration, systematically consolidating resources to develop educational products and immersive experience routes, such as the Qi River Zoo and local cultural festivals [2] - There is an emphasis on enhancing the quality of rural homestays, particularly in areas like the Yellow River's ancient path, and the thematic revitalization of industrial heritage sites in Yucheng and Pingyuan [2] - The cultivation of a public food brand representing "Dezhou flavor" is prioritized, with a focus on local specialties like braised chicken and donkey meat, creating themed routes that combine tourism and culinary experiences [2] Group 3: Service Enhancement - The plan includes accelerating the construction of a comprehensive smart cultural tourism service platform, enabling seamless access to services across attractions, venues, and hotels [2] - Establishing a service network centered around a city-level tourism distribution center and supporting consultation points in key counties and scenic areas is part of the strategy [2] - The implementation of a tourism consumption integrity evaluation system and advance compensation mechanisms aims to create a high-quality consumption environment for visitors, ensuring a safe and comfortable experience [2]