冬季达沃斯发布2026年全球品牌价值500强榜单:品牌总价值双位数跃升,中国品牌表现多维并进
Xin Lang Cai Jing·2026-01-20 12:21

Group 1 - The Brand Finance 2026 Global Brand Value 500 report shows that Apple continues to lead the rankings, with the United States having 192 brands contributing 53.4% of the total brand value [34][36] - China ranks second with 68 brands, accounting for 15.1% of the total brand value, with TikTok having the highest brand value among them [34][40] - Germany follows with 26 brands contributing 5.6% of the total brand value, while Japan and France rank fourth and fifth, each with 33 brands contributing 4.7% and 4.1% respectively [3][36] Group 2 - The banking industry remains the highest contributing sector with 79 brands, accounting for 12.5% of the total brand value, followed by the media industry with 25 brands at 10.9% and the electronics industry with 17 brands at 8% [4][36] - In 2026, Apple's brand value increased by 5.8% to $607.6 billion, while Microsoft saw a 22.6% growth to $565.2 billion, solidifying its leadership in AI and cloud services [6][38] - TikTok's brand value surged by 45.1% to $153.5 billion, making it the sixth most valuable brand globally, reflecting its strong influence in the short video and social media sectors [8][40] Group 3 - The State Grid of China ranks first in the global utilities sector with a brand value of $102.4 billion, achieving a 19.6% increase [9][41] - China Southern Power Grid experienced a 33.2% growth in brand value, reaching $11.96 billion, becoming the fastest-growing brand in the global utilities sector [11][43] - The banking sector in China shows strong performance with 13 banks collectively valued at $417 billion, a 1.4% increase year-on-year, with the Industrial and Commercial Bank of China leading at $90.9 billion [13][45] Group 4 - The oil and gas sector also performed well, with China National Petroleum and Sinopec both achieving positive growth in brand value [17][49] - Moutai remains the top brand in the global spirits industry with a slight increase of 2.2% to $59.63 billion, while Wuliangye holds the second position with a brand value of $27.3 billion [21][53] - The insurance sector saw significant growth, with China People's Insurance increasing its brand value by 12% to $16.82 billion, moving up five places in the global rankings [25][57]