冰雪产业“链”就经济增长新势能

Core Insights - The China (Harbin) International Ice and Snow Industry Expo attracted around 300 well-known enterprises from over 20 countries and regions, showcasing advancements across the entire ice and snow industry chain, reflecting the high-quality development driven by the "300 million people participating in ice and snow" initiative [1] - The scale of China's ice and snow industry has grown from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections to exceed 1 trillion yuan by 2025, indicating a shift from scale expansion to qualitative enhancement [1] Industry Growth and Trends - In the 2024-2025 ice and snow season, participation in ice and snow tourism is expected to reach 520 million people, generating over 630 billion yuan in total revenue, driven by the ongoing enthusiasm from the Beijing Winter Olympics and rising consumer demand for experiential consumption [2] - The ice and snow industry has a long supply chain with high interconnectivity, directly boosting upstream industries like equipment manufacturing and venue construction, while also fostering innovation in downstream services such as event operations and tourism [2] - The consumption amount at ski resorts alone is projected to reach 78.613 billion yuan during the 2024-2025 season, with surrounding consumption increasing by 27.97% year-on-year [2] Global Engagement and Local Innovation - China's market potential, favorable policies, and innovative environment are attracting global ice and snow giants to shift from merely selling products to developing and manufacturing in China [4] - Notable brands like "Tanrui" showcased locally developed carbon series ski equipment, while Italian company Tianbing plans to establish a major equipment center in China to serve Southeast Asia and Japan/Korea markets [4] - Domestic companies are also gaining international traction, with products like lithium battery heated ski gloves made from carbon fiber being exported to over 60 countries, and various Chinese firms exporting ice and snow construction technologies to countries like Kazakhstan and Saudi Arabia [4] Challenges and Opportunities - Despite the growth, there are significant gaps compared to international standards in high-end equipment manufacturing and event operations, particularly in areas like snowmaking technology and high-performance gear [5] - Addressing these challenges is crucial for the industry to transition from "cold resources" to "hot economy," enhancing the complete industry chain from R&D to consumer engagement, thereby driving domestic demand and regional development [5]