控量保价、为经销商减负？习酒“主动刹车”：君品习酒2026年将整体减量

Core Viewpoint - The company is proactively reducing the supply of its high-end liquor product, Junpin Xijiu, to stabilize prices amid a challenging market environment characterized by high inventory and price inversion [1][2]. Group 1: Company Strategy - Junpin Xijiu plans to limit its production to 4,000 tons nationwide by 2026 as part of its strategy to maintain price stability and build trust with distributors [1]. - The decision to control supply is seen as a positive move by distributors, as it helps alleviate their inventory pressures and stabilizes prices in a market where price inversion is prevalent [2][3]. Group 2: Market Context - The white liquor market is currently undergoing significant adjustments, with high inventory levels and competitive pressures, particularly from products in the 1,000 yuan price range [1][3]. - The introduction of a 1,499 yuan version of Feitian Moutai has intensified competition among high-end liquor brands, putting pressure on products like Junpin Xijiu that previously thrived in the same price segment [2][3]. Group 3: Pricing Dynamics - As of January 20, the wholesale price of 53-degree/500ml Junpin Xijiu is 596 yuan, unchanged from the previous day, but down from 710 yuan a year ago, indicating a need for price stabilization efforts [3]. - The company aims to create a supply-demand imbalance through its production adjustments, which could lead to price increases if successful [2][3].