新股消息 | 沃客非凡冲刺港交所 抢占东南亚跨境新零售市场数字化先机

Group 1 - The core viewpoint of the article is that Shenzhen Wokefei Technology Co., Ltd. (Wokefei) has submitted a listing application to the Hong Kong Stock Exchange, with Huatai International as its sole sponsor [1] - Wokefei is a cross-border new retail enterprise focused on Southeast Asia, leveraging full-chain digital capabilities to expand its market presence [3] - The company aims to establish influential product brands and a supply chain ecosystem in Southeast Asia, with Indonesia as its core market and strategic expansions into Vietnam, Thailand, and the Philippines [3] Group 2 - The Southeast Asian retail market is projected to reach approximately $879.9 billion by 2024 and is expected to grow to $1.2 trillion by 2029, making it one of the most dynamic consumer markets globally [3] - Despite rapid growth, traditional retail still accounts for significant market shares in Indonesia (58.5%), Vietnam (46.6%), and the Philippines (55.4%), indicating a strong demand for integrated digital transformation solutions [3] - Wokefei utilizes a self-developed full-chain digital platform to address core challenges in the Southeast Asian market, such as fragmented offline channels and inefficient logistics operations [4] Group 3 - As of September 30, 2025, Wokefei's platform connects over 40,000 small and medium-sized retailers, positioning it as a leading cross-border brand owner of 3C accessories and small home appliances in the Indonesian market [4] - According to Frost & Sullivan, Wokefei ranks as the number one Chinese cross-border company in the 3C accessories category in Indonesia based on retail sales value for 2024 [4]