智能战略启航品质服务升级，2026年奥克斯空调领跑新一线

Core Insights - The article highlights the strategic initiatives of AUX Air Conditioning as it positions itself as a leader in the air conditioning market for 2026, focusing on technology, quality, and service to enhance user value and market competitiveness [1][3][14] Group 1: Strategic Initiatives - AUX Air Conditioning launched its new brand positioning "Intelligent Air Evolution" at the national dealer conference, introducing a series of smart products and a 10-year free repair service commitment [1][4] - The company aims to leverage its technological advancements and comprehensive marketing upgrades to address consumer pain points and capture more market share [1][6] - AUX has been recognized by a global research firm, Sullivan, for its leading sales performance in the air conditioning sector, ranking first in various categories from 2022 to 2024 [1][3] Group 2: Product and Service Innovations - AUX introduced eight smart technologies in its new product lineup, focusing on user needs and enhancing air quality solutions [4][16] - The company announced a 10-year free repair service starting January 1, 2026, marking a significant shift from price competition to value competition in the industry [8][13] - AUX's commitment to quality service includes a full lifecycle service approach, ensuring customer satisfaction and loyalty [9][11] Group 3: Market Positioning and Competitive Edge - AUX is positioned as a new first-tier leader in the air conditioning industry, emphasizing a long-term strategy that reshapes competitive rules and guides industry transformation [3][14] - The company has developed a full industry chain capability, becoming one of the few firms to master both core components and complete units, enhancing its competitive advantage [9][11] - AUX's focus on user-centric innovation and smart technology has established it as a benchmark for the new generation of intelligent air conditioning solutions [11][18]