Nan Fang Du Shi Bao·2026-01-20 13:29Core Insights - The first JD Wine Tasting event of 2026 was successfully held in Guangzhou, showcasing JD's innovative retail capabilities and its collaboration with brand partners and consumers [1][3] Group 1: Event Highlights - The event featured a custom dinner at Shangri-La Hotel, where JD Fresh and Guizhou Xijiu presented various classic products for tasting, including premium base liquor and aged wines [3] - Xijiu's sales scale has surpassed 1.4 billion yuan, marking a new cooperation phase with JD since their partnership began in 2013 [3] Group 2: JD Fresh Supply Chain Innovations - JD Fresh has introduced a "包圆" (exclusive sourcing) model, enhancing its supply chain capabilities to provide high-quality and affordable fresh products [5] - The company is currently sourcing 5 million jin of Yaba Gan and nearly 50% of the production of Chagan Lake fish, demonstrating its commitment to direct sourcing and supply chain efficiency [5][7] - JD Fresh aims to expand its exclusive sourcing model to over 50 core categories in 2026, with a projected doubling of sourcing scale in Guangdong [7] Group 3: Consumer Engagement and Market Impact - The supply chain upgrades have led to significant sales growth, with Guangdong lychees reaching Xinjiang within 24 hours and achieving over fourfold sales growth within a month [7] - JD Fresh plans to enhance support for brand partners through various initiatives, including resource investment and operational assistance, to improve business efficiency [7] - Since the launch of the JD Wine Tasting event IP in September 2025, the initiative has successfully expanded to multiple cities, creating new social engagement opportunities for the hotel industry [8]