Xin Lang Cai Jing·2026-01-20 13:39Core Insights - Taobao Flash has launched "Eight Spring Festival Care Measures" to support urban riders during the holiday season, investing nearly 2 billion yuan in incentives [1][2][3] Group 1: Investment and Incentives - The company is investing approximately 2 billion yuan to enhance incentives for urban riders [1][2] - Initiatives include collaboration with Alipay to implement the "Tap to Enter" feature in communities and subsidies for train tickets for riders returning home [1][2] Group 2: Service Enhancements - Taobao Flash is offering various services such as tier protection, New Year gift packages, free smart locker meal storage, and a 45 million yuan subsidy for upgrading rider equipment [1][2] - The aim is to create a more systematic and warm support system for urban riders during the Spring Festival [1][2] Group 3: Community Engagement - Various government departments, including labor unions and civil affairs, will collaborate with Taobao Flash to conduct site visits, distribute supplies, and organize events for riders across multiple locations [3] - The initiative aims to foster a social atmosphere that respects and cares for new employment forms [3] Group 4: Future Plans - The company plans to continue enhancing care and support measures for urban riders, in collaboration with Alibaba's ecosystem partners [2][3] - The "Urban Riders. Orange Intent Plan" was announced to comprehensively upgrade the support and incentives for urban riders [2][3]