Wingstop Expands Hot Honey Lineup with New Trio of Flavors

Core Insights - Wingstop is launching a limited-time Hot Honey Trio, featuring three distinct flavors: Hot Honey Rub, Saucy Sriracha Hot Honey, and Sweet Garlic Hot Honey, aimed at enhancing customer experience and flavor exploration [1][2][4]. Product Offering - The Hot Honey Trio includes: - Hot Honey Rub: a classic dry rub with balanced heat and sweetness [7] - Saucy Sriracha Hot Honey: a spicy version enhanced with sriracha [7] - Sweet Garlic Hot Honey: a savory-sweet option with garlic and honey [7] Customer Engagement - The initiative encourages fans to explore and compare flavors, promoting a shared experience among customers [3][4]. - The company acknowledges the challenge of choosing a favorite flavor, suggesting that customers can enjoy all three options [4]. Company Background - Wingstop, founded in 1994 and headquartered in Dallas, operates over 3,000 restaurants globally, with 98% owned by brand partners [5]. - The company reported approximately $5 billion in system-wide sales for fiscal 2024 and has achieved 21 consecutive years of same-store sales growth [5].