十组年度影像，解码郎酒2025的韧性生长

Core Insights - The core theme of the article revolves around Langjiu's strategic approach to growth amidst industry challenges, emphasizing a three-dimensional strategy termed "拼³" (Pīn Sān), which focuses on quality, brand, and taste [1][9]. Group 1: Market Foundation - Langjiu emphasizes collaboration with partners and customers, marking a significant nationwide dealer conference with over 3,000 attendees, aimed at consolidating confidence and strengthening channels during industry adjustments [2]. - The company has committed to working closely with market partners, avoiding aggressive numerical targets, and instead focusing on shared efforts to build a win-win community [2]. - A special trip to Dubai for 151 top dealers was organized to reinforce the value of collaboration and enhance market competitiveness [2]. Group 2: Systemic Dynamics - Langjiu's strategy includes a strong focus on product quality, with a significant increase in the storage of premium sauce liquor, adhering to a "sell one for every ten stored" principle [4]. - The company has upgraded its core products, including the Red Flower Langjiu and Green Flower Langjiu, establishing the Red Fortune Langjiu as a key strategic product [4][5]. - The establishment of a "winery ecosystem" connects consumer experiences with brand value, with over 200,000 visitors to Langjiu's winery annually, showcasing the cultural richness of Chinese liquor [6]. Group 3: Global Positioning - Langjiu is accelerating its internationalization, participating in global events like the Venice Architecture Biennale and collaborating with Penfolds Winery in Australia, marking a significant expansion of the "World Winery Alliance" [8]. - The partnership with Penfolds has resulted in a co-branded product that symbolizes a cultural dialogue between Eastern and Western wine philosophies [8]. Group 4: Long-term Value - The company's focus has shifted from speed to depth, emphasizing market integration, robust systems, and global connections [9]. - Langjiu's annual imagery reflects a commitment to building long-term certainty through close market engagement and a solid operational framework [9]. - The company is undergoing a profound transformation, enhancing its organizational strength and operational capabilities to navigate industry volatility [9].