Core Insights - The latest Brand Finance Global Soft Power Index for 2026 indicates that China is the only country among the top ten to have improved its ranking, reflecting a rise in its soft power [1][6] - The gap in soft power between the United States and China has narrowed, with China's total score rapidly approaching that of the U.S., which has seen a significant decline in its score over the past year [4][7] - Brand Finance's 2026 Global Brand Value 500 report reveals that the U.S. has 192 brands contributing 53.4% of the total brand value, while China ranks second with 68 brands, accounting for 15.1% of the total, with TikTok having the highest brand value among Chinese brands [8][10] Brand Performance - Among the 68 Chinese brands listed in the Global Brand Value 500, notable mentions include Bosideng (outerwear), TikTok (social media), Huawei (smartphones), and BYD (electric vehicles), which are recognized for their excellent product quality [6][10] - The report highlights that the U.S. brands continue to dominate the list, but the increasing presence of Chinese brands indicates a shift in global brand dynamics [8][10]
视频|对话品牌金融董事长大卫·海格：中国软实力继续增强 全球品牌价值500强中国占68席
Xin Lang Cai Jing·2026-01-20 15:12