在华发展迈入全新“国际化体验年” MSC地中海邮轮首推“上海—釜山”双母港航线

Core Insights - MSC Mediterranean Cruises is celebrating its 20th anniversary in the Chinese market by launching the "Asia flagship" MSC Glory, which will return to Shanghai on January 27, 2026, featuring significant upgrades in routes, products, and technology [1][4] Group 1: Operational Developments - The MSC Glory will operate under a new "Shanghai-Busan" dual homeport model, enhancing international guest experiences and promoting a diverse vacation atmosphere for Chinese guests [1][3] - On January 27, the MSC Glory is expected to carry nearly 4,000 international tourists to Shanghai, and on January 29, approximately 1,000 Korean guests will board from Busan, joining the cruise to Jeju and Shanghai [3][5] Group 2: Strategic Vision - The company emphasizes a commitment to "long-termism," focusing on value creation and market trust, as demonstrated by the upgraded cruise experience and the introduction of the dual homeport model [4] - MSC Mediterranean Cruises aims to position Shanghai as a key cruise hub in Northeast Asia, contributing to the high-quality development of the Chinese cruise industry [4][5] Group 3: Future Plans - In 2026, MSC Glory will continue to operate from Shanghai, offering selected voyages during peak travel periods such as Spring Festival and National Day, providing diverse vacation options to popular destinations like Jeju and Busan [5] - Additionally, the MSC Lirica will debut on a global cruise route, making its first stop in China on March 29, 2026, and bringing over 2,000 international guests to experience Shanghai [5]