北京加速打造中国入境游首选地

Core Insights - The inbound tourism market in Beijing is experiencing significant growth, with projections for 2025 indicating a record 5.48 million inbound tourists and a tourism expenditure of 50.56 billion yuan, marking increases of 39% and 44.7% respectively compared to the previous year [1][3]. Group 1: Inbound Tourism Growth - In 2025, Beijing is expected to welcome 5.48 million inbound tourists, a 39% increase year-on-year [3]. - The total tourism expenditure is projected to reach 50.56 billion yuan, reflecting a 44.7% growth [3]. - The top three source countries for inbound tourists are Russia, the United States, and Malaysia, with visitor numbers of 504,900, 354,600, and 298,800 respectively [3]. Group 2: Service Enhancements - Beijing is implementing a series of reforms to enhance the inbound tourism experience, focusing on efficient customs and immigration processes [5]. - The introduction of a "one-stop" transit visa exemption model and other innovative regulatory measures aims to streamline the entry process for travelers [5]. - The "Beijing Service" stations at major airports have served over 1.47 million travelers, providing essential services in communication, transportation, finance, and tourism [5]. Group 3: Product Diversification - Beijing is launching ten new inbound tourism theme routes under the "Beijing New Discoveries" initiative, catering to diverse interests and seasonal characteristics [7]. - The city is also promoting winter tourism with the "Beijing Colorful Winter" campaign, featuring ten winter-themed inbound travel routes [7]. - New emerging tourist destinations are gaining popularity, with a growing demand for deep cultural experiences such as calligraphy and traditional Chinese crafts [8]. Group 4: Payment and Language Facilitation - The city is enhancing payment services for international tourists, with over 1,500 stores offering tax refund services and a significant increase in tax refund sales [6]. - Language facilitation is being prioritized, with new services launched to assist international tourists in multiple languages [6]. - The Temple of Heaven has upgraded its payment systems to support international credit cards, addressing payment challenges faced by foreign visitors [6]. Group 5: Future Development Plans - The Beijing Municipal Bureau of Culture and Tourism plans to continue optimizing high-quality development measures for inbound tourism, aiming to enhance product offerings and service quality [9].