在南方，滑雪场还“香”吗？

Core Insights - The successful hosting of the 2022 Beijing Winter Olympics has transformed the vision of "engaging 300 million people in ice and snow sports" into reality, with ice and snow sports venues spreading across the country, including the emergence of ski resorts in southern cities [1] Group 1: Southern Skiing Market Development - Skiing is increasingly integrated into urban life in southern cities, with indoor ski resorts becoming accessible and convenient for residents and tourists alike [2] - As of April 2025, 55 out of 79 indoor ski resorts in China are located in southern provinces, indicating a significant shift in the skiing landscape [3] - The opening of new ski resorts, such as the Green Onion Slope Ski Resort in Hubei, has attracted large numbers of visitors, with over 6,000 guests and revenue exceeding 1 million yuan during the New Year holiday [4] Group 2: Economic Impact and Consumer Behavior - The 2024-2025 ski season is projected to see 26.05 million ski visits nationwide, a 12.9% increase year-on-year, with southern provinces like Zhejiang, Hubei, Guangdong, and Sichuan ranking among the top ten for ski visits [4] - The establishment of multiple ski resorts in cities like Wuhan has not diluted customer traffic; instead, it has expanded the market, with over 1.25 million visitors recorded in 2025 across four indoor ski resorts [6] - The average number of ski visits per person has increased from 1.80 to 1.92, indicating a shift from one-time experiences to repeat consumption [7] Group 3: Sustainability and Future Growth - Southern ski resorts are exploring year-round operations to mitigate seasonal dependency, with some facilities offering summer skiing as a trend [8] - The development of youth training programs and partnerships with schools aims to cultivate future talent in ice and snow sports [8] - Outdoor ski resorts are diversifying their offerings to include activities like grass skiing and camping during off-seasons, aiming for a comprehensive resort experience [9] Group 4: Collaborative Opportunities - The long-term success of southern ski resorts may depend on regional collaboration and policy support, encouraging joint marketing and development of tourism routes [9]