系统推进“衢鱼”产业升级与市场开拓

Core Insights - The city of Quzhou is aiming to develop a billion-level digital clean fish industry, capitalizing on the explosive growth in demand for high-quality, traceable agricultural products in China [1][2] - The industry is transitioning from a production-led model to one that is market and brand-driven, which is essential for achieving simultaneous economic and industrial growth [1] Group 1 - The clean fish industry in Quzhou has made initial progress in standardized farming, brand development, and extending the industrial chain, but still faces significant challenges [1] - There is a need to enhance new marketing and digital operation capabilities, as well as to fully exploit the added value of the industry [1] Group 2 - To transform "Quzhou Clean Fish" from a local specialty to a nationally recognized brand, a comprehensive digital marketing ecosystem should be established, including content creation, platform development, and channel integration [2] - Recommendations include building flagship experience stores in key urban areas of the Yangtze River Delta and supporting the operation of these stores with regional central kitchens and efficient cold chain logistics [2] Group 3 - The proposal includes an innovative mechanism for shared prosperity among farmers, promoting a model that integrates leading enterprises, cooperatives, farmers, and village collectives [2] - The development of the clean fish industry should be deeply integrated into new urbanization efforts, attracting talent back to rural areas and activating local resources [2]