Fox Business·2026-01-20 19:12Core Insights - Wendy's has revamped its value menu with the introduction of "Biggie Deals," aimed at attracting budget-conscious consumers by offering customizable meal options at three price points: $4, $6, and $8 [1][3][12] - This move aligns with industry trends as competitors like McDonald's have also enhanced their value offerings to drive customer traffic [5][6] Company Strategy - The new value menu includes options such as $4 Biggie Bites, $6 Biggie Bag, and $8 Biggie Bundle, allowing customers to choose from various items [1][12] - Wendy's U.S. Chief Marketing Officer emphasized the importance of customization and value in attracting customers [3] Industry Context - The fast-food industry is currently experiencing a competitive landscape where companies are responding to low consumer sentiment by enhancing value propositions [8][9] - McDonald's has recently reintroduced its Extra Value Meals, which offer significant savings compared to purchasing items separately, prompting other chains to follow suit [5][10]