Jin Rong Jie Zi Xun·2026-01-20 06:52Core Viewpoint - JD.com is set to launch its Lunar New Year shopping festival on January 25, offering significant discounts and promotions to meet consumer demand for quality goods during the festive season [1][3]. Group 1: Festival Promotions - The JD New Year Festival will feature discounts starting at 50% off, with additional national subsidies up to 3,000 yuan [1][3]. - Four themed promotional days will be introduced: New Year Luck Day, Family Day, Renewal Day, and Gift Day, each focusing on different product categories and consumer needs [3][4]. - Special offers include 1 yuan auctions for limited items and various personalized services, such as a 5-year damage replacement for kitchen appliances [3][4]. Group 2: Logistics and Delivery - JD Logistics will implement an "AI New Year Map" system to optimize inventory management and delivery efficiency, ensuring timely delivery of goods during peak shopping periods [8][10]. - The logistics service will maintain promises of "hourly delivery" and "same-day delivery" throughout the festival, enhancing the shopping experience for consumers [8][10]. - JD's delivery team will include full-time riders for the first time during the festival, ensuring rapid delivery of popular items like gift boxes and festive meals [12]. Group 3: Consumer Engagement - JD.com has introduced a "one-click gifting" feature, allowing users to easily share selected items with friends, enhancing the gifting experience during the New Year [7]. - A "group gifting" option will enable users to purchase multiple gifts for friends in a single transaction, fostering a festive atmosphere [7].