明确13类禁售食品 细化10项行为禁令

Core Points - The article discusses the implementation of the "Regulations on the Supervision and Management of Food Safety Responsibilities by Live E-commerce Operators," which aims to enforce food safety responsibilities and protect consumer rights in the live e-commerce sector [1][2]. Group 1: Regulations Overview - The regulations specify 13 categories of food that are prohibited from being sold in live streaming sessions, including food made from non-food materials, food containing toxic substances, expired or spoiled food, and unlabelled pre-packaged food [3]. - The regulations detail 10 prohibitions on live streaming behaviors, such as misleading claims about food properties, unauthorized use of food inspection data, and the use of technical means to alter the sensory characteristics of food [3]. Group 2: Responsibilities and Compliance - The regulations require live e-commerce platforms to establish systems for review, training, and risk management, appoint food safety managers, and create a "food safety risk control checklist" [2]. - Different responsibilities are outlined for various stakeholders, including live stream operators and marketing personnel, with specific requirements for food producers and non-food producers regarding licensing and product selection [2]. Group 3: Consumer Protection Measures - A comprehensive protection system is established to address consumer difficulties in rights protection, including the requirement for platforms to provide easy access to food safety complaint channels [4]. - The regulations mandate that market supervision departments include live-streamed food in their annual inspection plans and conduct risk monitoring to ensure comprehensive coverage [4]. - A tiered penalty system is introduced for non-compliance, with fines ranging from 10,000 to 100,000 yuan for various violations, ensuring accountability across platforms, operators, and marketing personnel [4].