移动互联网时代， 企业家应当补上舆论必修课

Core Viewpoint - The recent conflict between internet influencers and a well-known entrepreneur highlights the importance of transparency and sincerity in corporate communication, particularly in the context of consumer concerns regarding pre-prepared food products [1][2] Group 1: Corporate Communication - The core issue for the company is not the pre-prepared food itself, but the lack of genuine and transparent communication with consumers [1] - A timely and honest response to consumer concerns could have transformed the crisis into an opportunity for rebuilding trust, rather than escalating the conflict [1] Group 2: Impact of Social Media - The incident illustrates how social media can significantly impact the survival of long-standing businesses, indicating that the online public opinion environment is a crucial factor in economic development [2] - There is a need for all parties involved, including influencers, entrepreneurs, and platforms, to foster a constructive dialogue and mitigate harmful speculation [2] Group 3: Responsibility and Collaboration - It is essential for influencers to use their influence responsibly and for entrepreneurs to enhance their media literacy for sincere communication [2] - Platforms must take responsibility to curb negative speculation and create a favorable environment for economic development [2]