兴化农商银行：数字支付惠民生 金融服务更贴心

Core Viewpoint - The company is actively promoting the use of digital renminbi through various community engagement activities, aiming to enhance public awareness and adoption of this digital currency [1][2][3] Group 1: Promotion Activities - The company organized a theme campaign titled "Promote Digital Renminbi, Enjoy a Convenient New Life," utilizing both online and offline methods to educate the public about the features, advantages, and security of digital renminbi [1] - The bank has established a "Digital Renminbi Service Circle" to create a comprehensive and user-friendly payment experience, focusing on high-frequency consumption scenarios such as markets and retail stores [2] - A promotional team named "Spark," primarily composed of younger employees, has been formed to conduct outreach and educational activities in various community settings, enhancing the visibility of digital renminbi [3] Group 2: Community Engagement - The bank is implementing seasonal promotional activities in tourist areas, such as the Shagou Ancient Town, to attract visitors and local merchants to participate in digital renminbi transactions [1] - Specific marketing campaigns like "One Yuan Purchase" and "Digital Currency Payment Discounts" are being introduced to incentivize users to try digital renminbi [2] - The company aims to deepen the application of digital renminbi in rural areas, aligning its efforts with the goals of inclusive finance and rural revitalization [3] Group 3: Business Development - The bank is developing a digital renminbi application demonstration area in major commercial districts to promote a seamless transition from traditional payment methods to digital currency [2] - The focus is on creating a scale demonstration effect that encourages the public to adopt digital renminbi in their daily transactions [2] - The company is committed to optimizing its systems and seizing pilot opportunities for digital renminbi, ensuring a robust promotion strategy [3]