瑞士达沃斯:《Brand Finance 2026年全球品牌价值500强榜单报告》出炉
Feng Huang Wang Cai Jing·2026-01-20 23:28

Core Insights - The Brand Finance 2026 Global Brand Value 500 report highlights Apple's continued dominance as the world's most valuable brand, with a brand value of $607.64 billion, reflecting a growth of 5.8% [5][6] - The report indicates that the United States leads with 192 brands contributing 53.4% of the total brand value, followed by China with 68 brands at 15.1% [3][5] - The banking sector remains the highest valued industry globally, contributing 12.5% of total brand value with 79 brands, while media and electronics follow [3][5] Company Highlights - Apple maintains its position as the top brand, with a brand value of $607.64 billion, driven by strong performance in services including advertising and cloud services [5][6] - Microsoft ranks second with a brand value of $565.25 billion, showing a significant growth of 22.6%, bolstering its leadership in AI and cloud services [5][6] - TikTok (Douyin) has seen a remarkable brand value increase of 45.1%, reaching $153.54 billion, making it the highest valued Chinese brand and sixth globally [7][19] - The State Grid of China ranks tenth globally with a brand value of $102.44 billion, leading the utilities sector and achieving a 19.6% growth [8][19] - China Petroleum and China Petrochemical also show positive growth in brand value, with China Petroleum at $35.74 billion and China Petrochemical at $30.42 billion [11][20] Industry Insights - The banking industry is highlighted as the strongest sector for Chinese brands, with a total brand value of $417 billion from 13 banks, marking a 1.4% increase [10] - The utilities sector, led by the State Grid, shows strong performance, with China Southern Power Grid achieving a 33.2% growth in brand value [9][10] - The food and beverage sector is represented by Yili, which ranks third globally in the food industry with a brand value of $14.5 billion, reflecting a 29.2% growth [13][21] - The insurance sector also performs well, with six out of seven Chinese brands on the list showing growth, particularly China People's Insurance with a 12% increase [15][21] - The engineering sector sees China holding nine out of twenty brands, with China National Building Material achieving a 1.3% growth in brand value [15][21]