追雪河南 火热“开板”之后，如何穿越四季？

Core Insights - The article discusses the booming ice and snow economy in Henan, driven by increased participation in winter sports and tourism, with a focus on sustainability and year-round engagement [3][4][6][10]. Group 1: Industry Growth and Trends - The ice and snow economy in Henan is experiencing significant growth, with over 150,000 visitors recorded in the last snow season [5]. - The government is actively promoting the development of ice and snow sports, aiming for a national ice and snow industry scale to exceed 1 trillion yuan by 2025 [6][18]. - The participation rate in ice and snow sports is projected to reach 20.61% by 2025, with 292 million residents expected to engage in these activities [6]. Group 2: Challenges and Concerns - Many ski resorts face operational challenges, with significant investments in infrastructure leading to high maintenance costs during off-seasons [8][9]. - The industry is experiencing product homogeneity, with many resorts offering similar basic services, which may reduce their appeal to returning customers [9]. - The reliance on seasonal weather conditions poses risks to profitability, as warmer winters can shorten the snow season [9]. Group 3: Innovations and Solutions - The industry is exploring ways to extend the ice and snow experience beyond winter, integrating activities like mountain biking and outdoor festivals to attract visitors year-round [10][22]. - Companies are diversifying their offerings, with some transitioning from equipment manufacturing to providing comprehensive solutions for ice and snow projects [16]. - The development of themed accommodations and packages, such as "stay and ski" deals, is enhancing the overall visitor experience and driving demand [12][13]. Group 4: Future Outlook - The government is implementing policies to support the ice and snow economy, including the issuance of consumer vouchers to encourage participation in winter sports [18]. - There is a strong emphasis on creating unique experiences that leverage local culture and natural resources, aiming to differentiate Henan's offerings from other regions [22][24]. - The focus is shifting towards building a resilient and innovative ecosystem that integrates various sectors, including culture, technology, and tourism, to sustain growth in the ice and snow economy [23][24].