50万亿定存到期潮来袭，分红险争当“存款搬家”热选 ?

Core Viewpoint - The article discusses the impending maturity of a significant amount of fixed-term deposits in China, estimated to reach around 50 trillion yuan by early 2026, and the potential shift of these funds towards insurance products, particularly dividend insurance, as a stable investment option amid declining interest rates [2][3][4]. Group 1: Deposit Maturity and Market Impact - A substantial amount of fixed-term deposits, estimated at 50 trillion yuan, will mature by early 2026, with state-owned banks holding the largest share [3]. - The surge in savings began in 2020 due to weak performance in stock and real estate markets, leading to a high demand for fixed-term deposits with attractive interest rates [3][4]. - The current interest rates for short-term large deposits have dropped below 1%, marking a significant decline from the previous rates above 3% in 2023 [2]. Group 2: Shift to Insurance Products - The demand for "wealth migration" has increased, with dividend insurance products becoming a primary choice for residents seeking stable returns [2][4]. - Insurance products are seen as capable of meeting the dual goals of risk management and wealth growth, especially in the context of long-term savings and retirement planning [4][8]. - The insurance industry is expected to adapt by offering better products and services to capture this flow of funds, supporting both the economy and national strategies [3][4]. Group 3: Growth of Bancassurance - Bancassurance is experiencing a resurgence, with new premium income from this channel surpassing individual insurance sales, indicating a strong recovery in the insurance market [5]. - The first half of 2025 saw significant growth in bancassurance premiums, with a year-on-year increase of 10% in the life insurance sector [5]. - The natural advantages of banks, such as stable customer flow and targeted marketing, are driving the growth of bancassurance [5][6]. Group 4: Dividend Insurance as a Key Product - Dividend insurance is highlighted as a core product in the insurance sector, offering guaranteed returns combined with floating dividends, making it attractive during a declining interest rate environment [7]. - The expected yield for dividend insurance products is between 2.5% and 2.9%, appealing to consumers looking for stable returns [7]. - The insurance sector is increasingly viewed as a vital channel for wealth management and risk protection, especially in light of demographic changes and economic conditions [8].