消费“马车”加速奔跑

Group 1 - The core viewpoint of the articles highlights the significant impact of the "first store economy" and various promotional activities in Xi'an, which have successfully boosted consumer traffic and sales in shopping malls [1][2][3] - The introduction of new consumption models, such as first exhibitions and pop-up stores, has led to a 3.3% increase in foot traffic and a 4.7% increase in sales during the exhibition period at Xi'an Joy City [1] - The local government is actively promoting policies to stimulate consumption, including the "old-for-new" subsidy program, which has resulted in a substantial increase in sales of energy-efficient appliances [5][6] Group 2 - The "first store economy" has become a key driver for consumer engagement, with over 236 new brand stores introduced in Xi'an by the third quarter of 2025, marking a more than 200% increase compared to the previous quarter [3] - The implementation of the "old-for-new" policy has led to the replacement of over 820,000 items, generating approximately 682.66 billion yuan in consumption [6] - The cultural and tourism sectors in Shaanxi have seen a rise in consumer spending, with significant increases in ticket sales and attendance at large-scale performances and sports events [8]

消费“马车”加速奔跑 - Reportify