2025年“甘味”农产品销售额达412亿元

Core Insights - The "Guanwei" agricultural products achieved a sales revenue of 41.2 billion yuan in the previous year, marking a year-on-year growth of 33.3% [1] - The brand has established a comprehensive marketing network that integrates online and offline channels, with 100 authorized stores and 30 online sales platforms [1] - "Guanwei" has been recognized as the top brand in China's regional agricultural industry brand influence index for five consecutive years, benefiting over one million farmers [2] Summary by Sections - Sales Performance - "Guanwei" agricultural products reached a sales figure of 41.2 billion yuan, surpassing the 40 billion yuan mark, with a growth rate of 33.3% year-on-year [1] - Brand Development - The brand has developed a robust brand matrix consisting of one provincial brand, 55 regional public brands, and 750 enterprise trademarks, creating a clear and structured branding system [1] - The total number of green, organic, and geographical indication agricultural products in the province has reached 2,655 [1] - Marketing Strategy - The marketing strategy focuses on "expanding markets and promoting consumption," with a network that includes 100 offline stores and 30 online platforms, including flagship stores on Douyin [1] - "Guanwei" has established five overseas warehouses in Singapore and Thailand, exporting products to over 90 countries and regions [1] - Impact on Farmers - The brand has been a significant driver of income for farmers, recognized as a "golden key" for wealth generation, benefiting over one million farming households [2]