定制客运，让出行更从容

Core Viewpoint - The article highlights the transformation of traditional transportation services in Handan through the "HeLi Travel" platform, which offers customized passenger transport solutions to meet the diverse and personalized travel needs of the public [4][13]. Group 1: Service Transformation - The "HeLi Travel" platform addresses the limitations of traditional fixed-route bus services by providing on-demand, point-to-point transport options, significantly improving convenience for users [5][6]. - The service has reduced the travel time from Handan to Fengfeng from 90 minutes to 70 minutes, with departures every 10-15 minutes, enhancing the efficiency of business travel [5][7]. - The platform has expanded its service offerings to include 21 customized routes and over 200 vehicles, with nearly 90% being new energy vehicles, serving over 3,000 passengers daily [7][9]. Group 2: Digital Empowerment - The platform utilizes digital technology to streamline the booking process, allowing users to reserve rides through a mobile app in under a minute, thus enhancing user experience [8][9]. - By integrating with the railway system, "HeLi Travel" allows passengers to book connecting transport directly when purchasing train tickets, effectively solving the "last mile" transportation issue [10]. - The company has implemented data analysis to optimize service frequency and routes based on passenger travel patterns, transitioning from a reactive to a proactive service model [10][11]. Group 3: Diverse Service Scenarios - "HeLi Travel" has developed a comprehensive service network that includes seamless connections from train stations to various destinations, catering to students and tourists through dedicated routes [11][12]. - The platform has successfully launched a "Campus Direct Bus" project, transporting over 252,000 students annually, and has introduced tourism routes that have sold 51,000 tickets, demonstrating the integration of transportation and tourism [11][12]. - The service has achieved full coverage of 14 counties in the Handan area, establishing a robust network that connects urban and rural areas effectively [12][13].