岭南花香飘世界！广东花卉行销80多个国家和地区

Core Viewpoint - Guangdong's flower industry has developed into a significant cultural and economic force, exporting to over 80 countries and regions, and is projected to continue its growth trajectory in both domestic and international markets [9][80]. Industry Overview - The flower market in Guangdong is deeply rooted in local culture, with a strong tradition of purchasing flowers during festivals, which has evolved into a billion-dollar industry [8][14]. - In 2024, Guangdong's production of potted ornamental plants is expected to reach 876 million pots, accounting for approximately 22% of the national total, highlighting its status as a major flower-producing province [33][34]. Market Dynamics - The flower industry in Guangdong has embraced digital transformation, integrating online and offline sales channels to enhance market reach and consumer engagement [57][68]. - Live streaming e-commerce has become a key sales channel, with significant daily sales volumes achieved through platforms like Douyin and Meituan, which now account for a substantial portion of online flower retail [71][72]. Export Performance - In 2024, Guangdong's flower export volume is projected to represent 27.08% of the national total, with an export value of approximately $5.16 billion, making it a leading province for tropical ornamental plants and orchids [81][82]. - The flower export market is diversifying, with products primarily sold to Southeast Asian countries and expanding into high-end markets in Europe and the United States [94][96]. Cultural Significance - The flower culture in Guangdong is not only a commercial activity but also a vital part of local identity, with historical roots dating back to the Ming Dynasty, showcasing the region's rich cultural heritage [19][20]. - The integration of cultural elements into flower markets has created vibrant consumer experiences, combining shopping with entertainment and social interaction [74][75].