Xin Lang Cai Jing·2026-01-21 01:20Core Insights - The core viewpoint of the news is that the retail prices of major Chinese liquor brands have generally declined, indicating a downward adjustment in the market, particularly for high-end products, with the overall price reaching a new low in two months [1][6]. Price Trends - The average retail price of the top ten liquor products dropped to 8866 yuan, a decrease of 49 yuan from the previous day [1][6]. - Eight out of the ten major products experienced price declines, while only two saw slight increases, highlighting the pressure on the industry for short-term adjustments [7]. Specific Product Price Changes - Moutai's premium product saw the largest drop, decreasing by 13 yuan per bottle due to increased supply and dealer discounts [7]. - Other notable declines included Qinghua Lang and Xijiu Junpin, which fell by 11 yuan and 9 yuan respectively, while Feitian Moutai decreased by 8 yuan [7]. - The only products that increased in price were Yanghe Dream Blue M6+ and Qinghua Fen 20, both rising by 1 yuan [7]. Data Collection Methodology - The "Liquor Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of market prices [2][8]. - The pricing data is based on real transaction prices from the past 24 hours, aiming to provide a scientifically traceable dataset for the liquor market [2][8]. Industry Concerns - Recent reports indicate issues with counterfeit authorization letters for products like the 52-degree Crystal Jian Nan Chun, raising concerns about the integrity of online sales and the potential impact on brand pricing structures [3][8]. - The online low-price sales phenomenon may stem from distributors using e-commerce to clear inventory, which could disrupt the established pricing order in the industry [3][8].