Xin Lang Cai Jing·2026-01-21 01:31Core Insights - The Chinese white liquor market has experienced a general decline in retail prices for its top ten products as of January 21, with an overall price drop of 49 yuan, bringing the total price to 8866 yuan, marking the fourth consecutive decline in two months [1][4]. Price Trends - The market shows a downward trend with eight products declining and only two increasing in price, indicating significant short-term adjustment pressure in the industry [1]. - The leading product in price decline is the premium Moutai, which fell by 13 yuan per bottle due to increased supply and dealer discounts [1]. - Other notable declines include Qinghua Lang and Xijiu Junpin, which decreased by 11 yuan and 9 yuan per bottle, respectively [1]. - The price of Feitian Moutai dropped by 8 yuan per bottle, influenced by the entry of lower-priced products on the "i Moutai" platform [1]. - Other products like Gujing Gonggu 20 and Wuliangye Pu 58 also saw a decrease of 4 yuan per bottle, while Guojiao 1573 and Shuijing Jian Nan Chun experienced minor declines of 1 yuan [1][5]. Price Increases - The only products that saw price increases were Yanghe Dream Blue M6+ and Qinghua Fen 20, both rising by 1 yuan per bottle [1][5]. Data Collection Methodology - The price data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of the market [2]. - The data reflects real transaction prices from the past 24 hours, aiming to provide accurate insights into the market dynamics [2]. Consumer Concerns - Recently, Jian Nan Chun issued a notice regarding counterfeit authorization letters found in e-commerce platforms, urging consumers to verify the authenticity of products before purchase [3]. - The company aims to maintain its sales channels and pricing order amidst concerns over low-priced online sales potentially disrupting brand pricing structures [3].