千条弹幕七成假，谁在给直播弹幕“注水”？

Core Viewpoint - The article highlights the issue of "professional barrage people" who create fake interactions in e-commerce live streaming, undermining consumer trust and damaging the commercial ecosystem of live commerce [1][2][4]. Group 1: Nature of the Problem - "Professional barrage people" manipulate online accounts or hire internet trolls to fabricate reviews and create false popularity to induce consumer purchases [2][4]. - A case in June 2025 revealed that 70% of the comments in a live stream were fake, with exaggerated claims about a product's effectiveness, such as "lose 10 pounds in 7 days" [2][3]. - The existence of a black and gray industrial chain has emerged, where businesses pay for fake reviews and interactions, leading to a distorted market environment [4][6]. Group 2: Impact on the Industry - The prevalence of fake reviews and interactions creates a competitive disadvantage for honest businesses, leading to a situation where "those who do not engage in deception are at a loss" [6][9]. - The manipulation of consumer perception through fake interactions not only harms the integrity of the live commerce industry but also diminishes consumer confidence [6][9]. Group 3: Regulatory Response - New regulations have been introduced to prohibit the use of artificial intelligence and other means to fabricate or mislead consumers in commercial promotions [7][9]. - Regulatory bodies are encouraged to establish collaborative mechanisms for information sharing and enforcement, utilizing big data to monitor and combat these deceptive practices [9]. - Platforms are urged to enhance their monitoring capabilities to identify and mitigate the influence of fake interactions, ensuring that dishonest practices do not yield financial benefits [9].