6元钱保障 守护牧民最珍贵的“家人”
Jin Rong Shi Bao·2026-01-21 01:44

Core Viewpoint - The article highlights the efforts of the insurance company, Ping An, to promote yaks insurance in Tibet, addressing the challenges faced by herders in adopting electronic identification for their livestock while ensuring their financial protection against risks like infectious diseases and natural disasters [1][2]. Group 1: Insurance Promotion and Adoption - The government and insurance companies are actively promoting yak insurance to protect herders' interests amid increasing risks from infectious diseases and natural disasters [1]. - A significant barrier to adoption is the cultural perception of yaks as family members, making herders reluctant to accept ear tagging as it is seen as harmful [1]. - Ping An's team, led by Badu Qiuza, engages with herders to explain the benefits of ear tags as a form of protection and a key to quick claims processing [1]. Group 2: Technological Integration and Service Improvement - Since 2022, herders only need to pay 6 yuan per yak annually, supported by central government subsidies, to receive coverage for various risks [2]. - Ping An has developed a Tibetan language version of the "Ai Nong Bao" app to provide weather alerts and help herders prepare for adverse conditions, thereby reducing livestock mortality [2]. - The use of advanced technology, including "cow face recognition" and electronic ear tags, has streamlined the claims process, allowing for claims to be settled within 24 hours of reporting [2]. Group 3: Performance Metrics and Future Commitment - As of November 2025, Ping An's local branch has processed 2,891 claims, disbursing 15.095 million yuan, with a 100% claim closure rate and an average claim processing time of just 6.6 days [2]. - By August 2025, over 230,000 yaks in Tibet had been tagged, achieving a tagging rate of over 95% [2]. - Ping An is committed to its mission of serving the public through financial services, leveraging its dual strategy of comprehensive finance and technology to support rural revitalization and high-quality economic development [2].