新华时评：以文化之美点亮消费新场景

Group 1 - The 40th Qinhuai Lantern Festival in Nanjing will hold its lighting ceremony on January 21, showcasing a blend of visual beauty and cultural experiences that stimulate new consumption scenarios and vitality [1] - Cultural elements are becoming key in constructing new consumption scenes, transforming traditional markets into diverse experiential spaces that meet both spiritual and economic needs [1] - The integration of culture into consumption provides a unique atmosphere and emotional connection that enhances the shopping experience, allowing consumers to find depth and quality in their daily lives [1] Group 2 - The consumption heat generated by the "Su Chao" event continues in Nanjing, with significant sales growth observed in various commercial enterprises, indicating the potential of cultural integration in driving consumer demand [2] - Sustainable cultural integration in consumption relies on a deep understanding and respect for cultural connotations, avoiding superficial commercialization that can lead to consumer fatigue [2] - Creating diverse, high-quality products and services tailored to local characteristics can generate unique consumption highlights, fostering a positive cycle of economic growth and cultural prosperity [2]