甘肃宕昌：道地药材赋能创新 康养美味畅销全国

Core Insights - The article highlights the transformation of the Gansu Dangchang Ideal Traditional Chinese Medicine (TCM) Farmers' Cooperative, which has successfully shifted from raw material supply to product innovation and output, leveraging technology and quality to enhance the value of local medicinal herbs [1][2] Group 1: Company Overview - The Ideal Cooperative operates in the "thousand-year medicine town" of Gansu Dangchang, focusing on standardized production processes for TCM products such as Huangqi tea and Wubao tea, which are distributed both domestically and internationally [1] - The cooperative has a strong foundation with 692 types of medicinal herbs and a stable planting base of 400,000 acres, with Huangqi recognized as a national geographical indication product [1][2] Group 2: Product Development - The cooperative has established partnerships with research institutions to overcome technical challenges in blending flavor and health benefits, resulting in a diverse product matrix that includes Huangqi tea, Wubao tea, and others [2] - The cooperative has implemented standardized management practices in its 1,100-acre green planting base, ensuring high-quality raw materials and significantly increasing product value through deep processing [2] Group 3: Market Expansion - The cooperative has developed a dual-channel marketing network, utilizing both online platforms (e.g., Taobao, 1688) and offline experience stores to enhance brand visibility and consumer reach [3] - Government support has facilitated the cooperative's product export, with annual foreign trade sales exceeding 10 million yuan, showcasing the effectiveness of local policies in promoting the TCM industry [3] Group 4: Social Responsibility and Future Plans - The cooperative employs a model that connects farmers with the cooperative, providing job opportunities and supporting local poverty alleviation efforts, thus contributing to community development [3] - Future plans include expanding the scale of standardized planting bases and continuing collaboration with research institutions to develop new products that meet modern health needs [4]