2025年社会消费品零售总额突破50万亿元

Core Insights - The year 2025 marks the conclusion of the "14th Five-Year Plan," with a focus on boosting consumption through various initiatives, including the "Buy in China" brand and the promotion of old-for-new consumption programs [1] Group 1: Retail Performance - The total retail sales of consumer goods reached 50.1 trillion yuan, growing by 3.7%. Retail sales of goods increased by 3.8%, while catering revenue grew by 3.2% [1] - Final consumption expenditure contributed 52% to economic growth, reinforcing its role as a primary driver of economic development [1] - During the "14th Five-Year" period, retail sales of consumer goods surpassed significant milestones of 40 trillion, 45 trillion, and 50 trillion yuan, supporting sustained economic recovery and meeting the needs of the populace [1] Group 2: Durable Goods Consumption - The consumption of durable goods showed positive growth, with sales driven by the old-for-new consumption program reaching 2.61 trillion yuan, benefiting 366 million people [1] - Retail sales of passenger vehicles reached 23.744 million units, growing by 3.8%, with the penetration rate of new energy vehicles at 53.9% [1] - Retail sales of home appliances exceeded 1.17 trillion yuan, growing by 11%, marking the second consecutive year of surpassing the trillion yuan threshold [1] Group 3: Daily Necessities and Upgraded Goods - Retail sales of staple food and oil increased by 9.3%, with health consumption becoming mainstream, and organic and green agricultural products gaining popularity [2] - Retail sales of clothing, shoes, and textiles grew by 3.2%, with new styles like Hanfu and "Ma Mian Skirt" gaining traction [2] - Retail sales of sports and entertainment goods surged by 15.7%, driven by high demand for ice and snow sports equipment [2] Group 4: Specialty Goods and New Trends - The economy showed vitality with the launch of new products in smart connected vehicles and smartphones, accelerating the establishment of new brand stores [2] - Domestic products gained popularity, with collaborations between traditional brands and new consumption brands leading to innovative products and experiences [2] - The "IP + consumption" trend flourished, with sales of movie merchandise during the summer season doubling year-on-year, driving consumer enthusiasm [2]