I Predicted Coca-Cola Was a Better Buy Than Procter & Gamble in 2025, and I Was Right. Here Is My New Prediction for 2026.

Core Insights - Coca-Cola outperformed Procter & Gamble in 2025, with a gain of 12.3% compared to a 14.5% decline for P&G, despite the consumer staples sector being the worst-performing sector that year [1][2] - Both companies are recognized for their long histories of dividend increases, with Coca-Cola having 63 consecutive years and Procter & Gamble 69 years [3] Company Performance - Coca-Cola's strong performance is attributed to its robust supply chain and high margins, supported by a network of bottling partners that enhance operational flexibility [4] - Procter & Gamble also maintains high margins due to its size and brand portfolio, allowing both companies to convert more revenue into operating income than their peers [5] Capital Allocation Strategies - Coca-Cola has focused on mergers and acquisitions to diversify its brand portfolio, acquiring brands like BodyArmor and Costa Coffee, while Procter & Gamble has concentrated on innovation within its existing brands [7][8] - Despite Coca-Cola's diversification, it still heavily relies on its flagship brand, which accounted for 42% of U.S. unit case volume in 2024 [8] Revenue Growth Projections - For 2025, Coca-Cola is guiding for non-GAAP organic revenue growth of 5% to 6%, while Procter & Gamble's organic sales growth was only 2% for fiscal 2025, with a guidance of 0% to 4% for fiscal 2026 [9] Valuation and Investment Outlook - Heading into 2025, Coca-Cola was considered a better value due to its high margins and ability to maintain volume, while the narrative has shifted for 2026, making Procter & Gamble the better value [11][12] - Both stocks are trading below their historical valuations, making them attractive options for income investors looking to enhance passive income streams [13]