从百亿标杆到破产清算，环球易购欠债8亿只还上1900万

Core Insights - Shenzhen Global Easy Buy E-commerce Co., Ltd. has entered bankruptcy proceedings, with a second distribution plan allocating 9 million yuan to settle employee debts, raising the repayment ratio to 43.12%. However, over 96% of the 8.15 billion yuan in total claims, amounting to 7.83 billion yuan in ordinary debts, remain unpaid [2][4]. Group 1: Company Overview - Global Easy Buy was a pioneer in China's cross-border e-commerce sector, rapidly expanding its market presence through a "massive inventory" model and establishing well-known brands like Gearbest and Zaful [5]. - The company received significant funding in 2011 and was acquired by a listed company in 2015, which facilitated its global expansion and increased its employee count to over 3,000 [5]. - By 2017-2018, the company achieved annual sales exceeding 10 billion yuan, significantly boosting its parent company's revenue and market value [5]. Group 2: Financial Challenges - The company faced severe financial difficulties due to aggressive expansion strategies that led to excessive inventory and significant losses, including a net profit drop of 534.82% in 2019 [6]. - By 2020, the company reported a further loss of 3.37 billion yuan, leading to a warning of "ST" status due to its inability to repay debts [6]. - In 2021, creditors initiated bankruptcy proceedings, and by July 2023, the court officially declared the company bankrupt, marking the end of its once-prominent status in the industry [6]. Group 3: Industry Implications - The bankruptcy serves as a cautionary tale for the cross-border e-commerce industry, highlighting the need for sustainable business practices and risk management [7]. - A contrasting case within the same industry shows that companies can successfully restructure and recover by attracting strategic investments, emphasizing the dual role of bankruptcy systems in facilitating market exits and providing second chances for viable businesses [7]. - The industry must prioritize careful market research, precise product selection, and robust supply chain management to avoid the pitfalls of aggressive expansion [7][8].