中新网评：董宇辉直播再引争议，主播带货也须带责

Group 1 - The controversy surrounding the product sold by top influencer Dong Yuhui highlights issues in the agricultural product live-streaming sector, particularly regarding the authenticity of product labeling and descriptions [1][2] - The Anhui Province Liu'an City Mahuang Chicken Industry Association has raised doubts about the product being labeled as "Wanxi Mahuang Chicken," suggesting it is actually "culling hens," leading to modifications in the product information by the involved merchant [1] - Past incidents in agricultural live-streaming sales, such as the "Northeast Rain Sister" case and the "Hui Tongxing" frozen shrimp issue, indicate ongoing challenges in ensuring product quality and compliance [1] Group 2 - The blind spots in supply chain traceability are evident, as even teams claiming to invest heavily in testing face disputes over product origins, indicating a lack of substantial verification in live-streaming sales [2] - New regulations from the State Administration for Market Regulation, effective March 20, 2026, will enforce stricter food safety responsibilities on live-streaming e-commerce operators, requiring them to establish rigorous product selection standards and verify the identities and certifications of food suppliers [2] - The new rules mandate that live-streaming marketing personnel receive training on legal regulations and food safety knowledge, emphasizing the need for influencers to transition from mere "traffic spokespersons" to "responsible partners" in the supply chain [2]