Core Insights - The 2026 National Online New Year Goods Festival in Xi'an aims to invigorate the Spring Festival consumption market through on-site experiences and instant sales [2][3] - The event will last for 45 days, featuring over a hundred promotional activities across various levels of government [2] - The festival emphasizes the integration of online and offline shopping, focusing on high-quality consumer goods and services [2] Group 1 - The event is guided by the Shaanxi Provincial Department of Commerce and the Xi'an Municipal Bureau of Commerce, with multiple organizations involved in its execution [3] - The festival will utilize a media, e-commerce, and community approach to connect with a large consumer base [3] - The "Good Goods Ahead: Chang'an Happy Shopping" community event will bring selected New Year goods directly to residents through community group buying and live streaming [3]
2026全国网上年货节西安专场活动来啦
Xi An Ri Bao·2026-01-21 04:06