突破50万亿元！超大规模市场优势持续显现

Group 1 - The total retail sales of consumer goods in 2025 reached 50.1 trillion yuan, with a growth rate of 3.7%. The contribution rate of final consumption expenditure to economic growth was 52%, highlighting its role as a main engine for economic development [1] - The retail sales of durable goods showed a positive trend, with the sales from trade-in programs reaching 2.61 trillion yuan, benefiting 366 million people. The retail volume of passenger cars reached 23.74 million units, growing by 3.8%, with a penetration rate of 53.9% for new energy vehicles [1] - Retail sales of home appliances exceeded 1.17 trillion yuan, growing by 11%, while retail sales of communication equipment, cultural and office supplies, and furniture grew by 20.9%, 17.3%, and 14.6% respectively [1] Group 2 - The retail sales of daily consumer goods grew steadily, with retail sales of grain and oil food increasing by 9.3%. Health-conscious consumption became mainstream, with organic and green agricultural products gaining popularity [2] - Retail sales of sports and entertainment products grew by 15.7%, driven by high demand for ice and snow sports, hiking, and cycling equipment. Sales of smart glasses, smartwatches, and smart bands increased by over 40% [2] - The retail sales of cosmetics grew by 5.1%, influenced by Eastern aesthetics, while gold and silver jewelry sales increased by 12.8%, reflecting consumer preference for products that blend traditional cultural elements with modern design [2] Group 3 - The release of new products in the smart connected vehicle and smartphone sectors stimulated consumer activity. Domestic brands gained popularity, with collaborations between traditional brands and new consumption brands creating innovative products and experiences [2] - The "IP + consumption" trend thrived, with sales of movie merchandise during the summer season doubling year-on-year, leading to a surge in consumer interest [2]