Nan Fang Nong Cun Bao·2026-01-21 04:31Core Viewpoint - The "Guangdong Goods Going Global" initiative aims to leverage digital platforms to enhance the distribution of Guangdong agricultural products, with JD.com playing a pivotal role in facilitating this process through its supply chain and logistics capabilities [1][4][20]. Group 1: Event Overview - The "Guangdong Goods Going Global: Guangdong Agricultural (Livestock) Brand Promotion Forum" was held in Guangzhou, attended by local government leaders and JD.com executives to discuss collaboration paths for promoting Guangdong's agricultural products [2][3][4]. - JD.com plans to support the upward movement of Guangdong agricultural brands by utilizing its supply chain, logistics, technology, and multi-channel sales advantages [5][7][19]. Group 2: Agricultural Product Highlights - JD.com has successfully collaborated with Guangdong on various agricultural products, notably achieving a sales increase of over 400% for lychees within a month, with delivery times of 24 hours to Xinjiang and 48 hours to Europe [9][10]. - The company has introduced a "package garden" model, successfully selling 5 million jin (2.5 million kg) of Yaba Gan and nearly 50% of the Chagan Lake fish production [11][12]. Group 3: Local Government Initiatives - Local leaders presented their unique agricultural products, with Maoming's lychee sales exceeding 3,000 tons and generating over 80 million yuan in revenue last year, seeking JD.com's support for building smart temperature-controlled warehouses [22][23][24]. - Qingyuan's local government highlighted its geographical indication products, aiming to deepen cooperation with JD.com to establish processing bases and stabilize supply chains [30][31]. Group 4: Future Collaboration and Goals - The forum established a framework for collaboration, with local governments forming special teams to work with JD.com, aiming for a cooperation target of 10 billion yuan through innovative measures like consumer coupons and shared factory construction [52][54]. - The Guangdong Provincial Agricultural and Rural Affairs Department emphasized the importance of focusing on key products to create standout items that can significantly increase value, such as the potential for the Chinese native chicken to generate an additional 12 billion yuan through enhanced processing and branding [55][56]. Group 5: Cultural and Economic Impact - The "media+" model is seen as a way to enhance the cultural value of Guangdong products, with the potential to significantly increase brand and cultural assets in the digital economy [61][62]. - JD.com aims to utilize its supply chain and big data advantages to promote Guangdong products both domestically and internationally, establishing a vital bridge for quality goods [75][76].