在变化的周期中锚定长期价值,东风本田英仕派的“坚守哲学”
Zhong Guo Jing Ji Wang·2026-01-21 04:36

Core Viewpoint - In 2025, China's economy continues to grow at a high level amid structural adjustments, with various industries, particularly the automotive sector, exploring sustainable development paths. Dongfeng Honda exemplifies a robust response to these changes through its solid systems and long-term approach [1]. Group 1: Industry Trends - The automotive consumption trend is shifting towards a more rational evaluation of products, focusing on the total lifecycle cost, reliability, and residual value rather than short-term technological gimmicks [2]. - Dongfeng Honda's "Old Friends Renewed" policy for its flagship sedan, the Inspira, effectively lowers long-term ownership costs and replacement barriers for users, promoting a focus on comprehensive vehicle value over mere configuration during purchase [2]. Group 2: Safety and Technology - Dongfeng Honda excels in safety, leveraging Honda's decades of global safety technology development and the "Safety for Everyone" philosophy to enhance the safety features of the Inspira [3][5]. - The Inspira is equipped with 10 airbags and a high-strength steel body rated at 1500Mpa, showcasing a commitment to safety and practicality [5]. Group 3: Brand Strategy - Dongfeng Honda adopts a balanced approach, not rushing into full electrification but instead exploring a path that leverages its strengths while responding to local market needs [6]. - The company emphasizes a dual strategy of "holding fast" to core advantages and "integrating" local innovations, which has led to the Inspira being recognized as a reliable choice in its market segment [6][8].

在变化的周期中锚定长期价值,东风本田英仕派的“坚守哲学” - Reportify