BlackLine, Inc. (BL): A Bull Case Theory

Core Thesis - BlackLine, Inc. is facing operational stagnation and pressure on its equity due to slowing revenue growth and margin concerns, creating an activist-driven investment opportunity centered on Engaged Capital [2][4] Company Overview - BlackLine, Inc. specializes in financial close and accounting automation, but its stock has been under pressure since 2022 [2] - As of January 16th, BlackLine's share price was $52.65, with a trailing P/E ratio of 47.86 [1] Activist Involvement - Engaged Capital has criticized BlackLine's management for not pursuing strategic alternatives, including rejecting an acquisition offer from SAP at $66 per share, which represents a 27% upside from current levels [3] - The activist campaign intensified in late 2025, starting with a public letter demanding a strategic review and a Section 220 request for board records [3] Management Response - BlackLine's management reduced the board size, which Engaged Capital views as an entrenchment tactic, escalating the conflict [4] - In January 2026, Engaged nominated four independent directors for the upcoming proxy vote, indicating a direct challenge to the current board [4] Sale Probability - The likelihood of a sale is supported by historical shareholder letters advocating for a transaction, BlackLine's significant revenue ties with SAP (approximately 25%), and SAP's ongoing interest in acquisitions [4] - If Engaged secures board representation, a sale process is highly probable, potentially leading to a significant rerating of the stock towards previous bid levels [5]